There really is no use for open data when these data can not (easily) be found. The key word here is "easily". Most of the time people will only be able to find data using search engines, so the way search engines work is an important factor. The discoveribility of data is also dependent on other factors like format, tags, online availability, quality of the hardware used to store data and the availability of specific programmes and apps making use of the data.
dependency on search engine algoritms
an important factor is the number of sites that link to the data as search machines heavily depend on a ranking algoritm. This makes that the most linked data will be on the top of the list in search results from a search engine. Since most users will not look beyond the first page of search results, the referral to data is of utmost importance.
Where to store the data
The online availability is strongly dependent on the ICT infrastructure of the country where the data are stored, and also on the stability of the data storage centers.
software and apps making use of stored data
the visibility of sstored data will be greatly improved by the development of specific API's that facilitate access to the data by the user
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