In our group work we showed with a fictional example of TheCityFarm that it is at least theoretically possible to set up a business which is green and sustainable from bottom to top.
Beginning with the overall business idea to make cities greener, give people the possibility to relax and even to grow their own food in an urban environment, we got to the concrete choice of our product portfolio which is mainly based on aquaponic systems.
But not only ideas and product are green, also the whole setup of our company is green and sustainable. We gave concrete examples how a sustainable HR policy, a green production and storing site and a green marketing could look like.
To ensure a complete vertical integration of the green ideas we also focused on finding suppliers that support our ideas, tried to set up examples for green distribution channels and gave concrete ideas how even the financial department can go green when working together with green banks.
All in all we are sure that we were able to give concrete examples for the most important fields of each business. And even it is surely hard for existing businesses to transform all their processes according to green and sustainable ideas, we are convinced, that every businessman is able to change the mentality of his company, to learn from the example of TheCityFarm and make at least small steps towards a greener future.
Acting green and sustainable is not only better for the quality of our live today, it is also cheaper and the long run. This should convince even the most conservative businessman!
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