The direct channel of distribution is one of the most problematic stages because of the pollution that carriage generates. This is the main reason why TheCityFarm will look for the most advanced technology in the transport industry applied to the care of the environment. The hybrid-electric motors are some of the most representative and modern advances inside this area; the alternative propulsion that combines electric energy and internal combustion permits the energy saving and at the same time a minor use of combustible TheCityFarm will contact transporting companies 100% committed and responsible with the care of the environment and, at the same time, the company wants to be positioned as a green leader with the implementation of green transportation. Thanks to the development of "green freight transportation" "TheCityFarm" will be at the vanguard transporting more freight with less emissions to the atmosphere.
For the transportation of the products around Europe the company will buy green trailers (Greenfreight) and for the distribution inside Germany (where the company will be established) will acquire green trucks (Mercedes Benz). Greenfreight is an Australian company which develops trucks with biodiesel LTD; this kind of technology permits to save CO2 emissions and reduce huge quantities in terms of the indicators that measures the carbon footprint. This company is totally reliable because of its registration with the Department of Climate Change, The Intelligent Access Program and the Energy Efficiency Opportunities Program fulfilling with all of the green policy requirements inside of Australia (a good reference in green policies) and totally adaptable in Europe. The trailers that Greenfreight offers are the best positioned in the global market because of its commitment with the care of the planet. Some measures that the company takes are:
At the same time, Mercedes Benz is an automotive company that invests in new green technology and produces a set of hybrid trucks and cars that causes a minor damage to the atmosphere. MB guarantees some of the most important certifications around the globe as: Quality Management (ISO 9001) and Environmental Care (ISO 14001), Sustainable Commitment (ISO 14001). The Mercedes Benz trucks are well positioned because its general measures are:
With the transport measures, The City Farm will hope that, in a period of one year, could distribute its products saving 1,221 tons of CO2 for each trail/truck used, this is equivalent to the emissions of 175 vehicles working all the week and the Biodiesel required will save approximately 30% less liters of the normal combustible used for other transports.2
Nevertheless, the use of green channels of distribution also implies to take the fastest routes (less time, less pollution), because of that, the company will select the most important highways of Europe depending of client's location as well as the implementation of the technology GPS.
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